DRV LEE PRADA
CEO and Owner
leeprada@rupure.com

Jarvis "JG" Gutter
Senior Promotions Manager jgutter@rupure.com

Angelo "gelo" Carter
Music Supervisor/Producer
gelogroove@rupure.com

Marcus Carter
Vice-president mcarter@rupure.com

DRV LEE PRADA, 30, born Andrew Lee Hines is what most people would call fearless. This single father of three knows how to juggle career and family. After serving his country in three branches of military (Army, Air Force, and Navy) and traveling around the world, Lee Prada has brought back to his home a vision, a vehicle, a concept, capable of bringing credibility from the street “back to the lab.” Lee Prada created P.U.R.E. to help young artists everywhere display their natural talents and develop that talent from the heart and not from the “sole” of some labels’ feet. Lee Prada, with his fearless heart is determined to succeed in pioneering the movement that brings those artists who are underground to the surface, because they need to be heard.

"Thank You Tom Joyner Morning Show.mp3 (CLICK))

Specializing in artist management consulting: career direction, goal setting and implementation. Experience in planning a recording project and maximize touring, publicity and radio. Capable in devising a management plan specifically tailored to your needs, talent, character, and lifestyle.( Such as, managing the touring activities of instrumental soloists, music conductors, dance companies, popular and theatrical attractions, and fine arts media productions. The company continues it’s striving toward the top of the entertainment industry world with growth in established and new areas of the performing arts. ) Jarvis has worked for 456 Entertainment( which is owned by Jonathan Rufkind formerly the Co-owner and Executive Vice President of Loud Record and Carson Daly, host of NBC’s Last Call With Carson Daly and MTV’s TRL), located in New York, from this experience he gained profound knowledge of what it takes to succeed in the entertainment industry, whether if it is music, acting, or etc. Handpicked with R. Kelley to collaborate on a project for Alma Urban Records in 1988 while still a teenager, Angelo Carter began his professional recording, songwriting, and production career. This was a natural transition for Carter, who had been playing (guitar, trumpet, and drums) in bands and writing music since childhood. Within a year, Carter partnered with lyricist Anthony Mitchell to form production and publishing companies; Why Me Productions and Drop a Load Tunes. Star City Records signed several artists Carter and Mitchell produced. Why Me Productions, gaining notoriety and admiration within the industry, was brought on to produce artists for the label, Washington Hit Makers. Here, Carter produced NaJokie and Rick Webb. These collaborations turned out brilliant work, resulting in Billboard charting. Rick Webb’s album was a phenomenon in the UK, soaring to #3 on the British charts. Throughout the 1990’s, Carter and Why Me Productions were in great demand, called upon to work with artists such as R. Kelley, TomTom 84, David Holister, and The Phoenix Horns. All while doing so, Carter continued writing his own music, including original scores for the advertising industry. Carter and Mitchell chose to dissolve their partnership in 2000 as the two talented men began to move in different directions. Carter immediately set to work on an industrial video (Habitat for Humanity) for Johnson and Higgins (now, MARSH, USA). Carter’s latest project is with his daughter Tiffany, who inherited her father’s exceptional talent. A new publishing and production company are next on Carter’s “to do” list, along with a new relationship with a record label and music distributor. Hello. Glad to be on the P.U.R.E. team. I hail from Chicago, and I am proud to be lending a hand to the artists of tommorrow.