There have been moments in history when black music has exploded in the consciousness of the country, like Motown in the mid-60’s. What’s so interesting in this case is that hip-hop has become the new mainstream. And what was once a controversial style characterized by gangster mythology and all-too-real turf wars, rap music is now embraced in CD decks and radio dials across the globe by a diverse, multiracial fan base. Heavy beats serenade shoppers at malls. Street rhymes are the soundtrack to suburban sleepovers. Rappers are pop stars, and pop stars rap, and the sound is as integral to the cultural landscape as country and rock music. But when did you fall in love with Hip Hop? Drv Lee Prada has a vision to bring credibility back to a Hip Hop culture that has lost sight of what the music is supposed to be about. Over the years, Lee Prada has seen the demise of a culture for which there is a cure… PURELY UNDERGROUND RADIO ENTERTAINMENT!!!
